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Doug Bresler, otherwise known to many who have
recently surfed the Internet as Doog of doogtoons.com,
is and always has been a storyteller. Bresler’s first storytelling experience
took place when he was a dutiful thirteen-year old boy, helping his
older sister use a video camera for her high school project. With
some encouragement from his Grandfather,
for whom he has the utmost respect, Bresler began to pursue his dreams
of creating, storytelling, and making movies.
As
a film and media studies major at UCSB, Bresler’s first film experience
was actually in front of the camera. While at UCSB Bresler auditioned
for an independent feature, Mysterious Circumstances, in which
he played the leading role. Bresler describes his comically racially
confused character as “a white guy who thought he was black.” From
this production experience Bresler learned quite
a bit about “the
real experience of making a movie.” Bresler then went on
to being the production manager of a 106 project, the Hypnotist Show,
and he was involved with a 107 project, Love a la Carte. Bresler
loved the time he spent at UCSB. He has fond memories of working
with film and media studies professor, Dana Driskel
and the undergraduate academic advisor, Joe Palladino. Bresler’s
only qualm with UCSB was its paradise-like atmosphere
and tempting outdoors that at times made getting
projects off the ground difficult.
But
Bresler did not let UCSB’s natural splendor get in his way. Bresler
got involved with making cartoons because, “it was a way I could
do everything myself.” All by himself, Bresler created his
cartoon series Nick and Haig from his house on el Sueno in Isla
Vista. Bresler recorded and interviewed his roommates, Nick and
Haig, with probing questions about life, school,
and other various entertaining topics. Bresler then set out to
learn Flash, which he did andthe final animated
product of Nick and
Haig got an overwhelmingly
positive response from his friends and peers. The cartoon
went on to premiere at the Santa Barbara Digital
Video Festival where it was well received.
After
graduating from UCSB Bresler moved back to his
hometown, Los Angeles. Instead of opting for graduate studies he began to support
himself as a graphic designer. Bresler also worked for Apple computers as
a “Mac Genius” until he got involved and was successful enough
with video podcasting that he no longer needed a day job. (**A podcast
is a media file that is distributed via Internet in a variety of ways
i.e. portable media players, computers, and or syndication feeds). His
podcast, Doogtoons, got featured and made the top one hundred
on itunes podcast. Bresler now has a large and rapidly growing
audience on the World Wide Web, and companies
and individuals pay him to advertise their products and services on his
website.
Bresler,
like many people today, has managed to use the
Internet to jumpstart his career. “Everything I have is online. The net is
an amazing tool. I create entertainment on an online platform.” Bresler’s
work is very accessible. In addition to his own website, Bresler’s
work has been featured on Yahoo Picks, and he
also has a couple of Myspace accounts for people to peruse and enjoy
his creations.
Bresler’s current and very exciting project that he is working
on is a collaboration with his hero, Weird Al Yankovic. The pair
got together when Bresler sent Weird Al an email
about appearing on his show, Doogtoons. Weird Al’ Yankovic’s
interview with Bresler can be seen on his website, http://www.doogtoons.com/ep-wa1.php. This
interview led to Bresler’s animating Weird Al’s song, “Trapped
in the Drive-Thru” (a parody of R. Kelly’s “Trapped
in the Closet”). Bresler describes this eleven-minute music
video as a “super music video.” The video is premiering
on the front of myspace.com on March 19th 2007. Bresler, as well
as his large online fan base, is very excited.
Doug Bresler is successful because he has worked
very hard. Also, he was creative and lucky enough to find a way
to get his voice out there, which is ultimately how he launched his own
career. Bresler finds his work as a storytellervery fulfilling,
and it definitely keeps him busy, but he has set more goals for himself
such as producing and directing films. Bresler believes that the
key to success within the industry is “working you’re ass
off, having the mentality that it is not going to be easy,” and “jumping
in and getting yourself out there,” which he has definitely done.
The video is world premiering on the front of Myspace.com on
March 19th, so be prepared!
Zoe Mccarthy
Diggin' the Doogtoons
By Mollie Vandor, March
15, 2007 , Santa Barbara Independant
UCSB Grad/Online Cartoonist Doug Bresler Makes Friends with the Internet
by Mollie Vandor
From
file sharing to sharing it all on YouTube, the Internet is entirely reshaping
modern media. Whether you love it, hate it, or just plain don’t
know how to use it, it’s still changing the way everything from
pop music to porn movies are created, distributed, and exhibited. Entire
blockbusters are now available at the click of a legally ambiguous button,
bands rise and fall based on their MySpace pages, and political campaigns
kick off with snazzy Web sites. Living so close to L.A., it’s hard
not to hear about the havoc the digital media revolution is wreaking
on the salaries of studio execs, gaffers, and grips alike, not to mention
the regular news stories about some poor teenager who got arrested because
his music collection came straight from LimeWire and not the neighborhood
record store.
But the digital media revolution has a happy face, too. For UCSB graduate
Doug Bresler, it’s the faces of Weird Al Yankovic, Tommy Chong,
and the masters of martial arts behind the popular Ask a Ninja podcast,
to name a few. That’s because Bresler has chosen to embrace the
online either as a place to distribute his animated short films featuring
the aforementioned characters, among other subjects, on his Web site
doogtoons.com.
After spending his college years studying film in sunny Santa Barbara,
Bresler found himself frustrated with the film department’s focus
on criticism and analysis, and the fact that the laidback lifestyle of
UCSB was not necessarily conducive to the actual making of movies.
“I was in an independent film and I shot some short stuff,” Bresler
said. “But I wanted to do something bigger, and every time I tried
to get people involved, when it didn’t involve money or class,
it was almost impossible, because the lifestyle in Santa Barbara is so
laidback. … And it’s a small town, and there’s nothing
wrong with that. But, it was tough for me because I really wanted to
make a movie.” So, after college, Bresler followed the path of
many a film major before him, and headed to the City of Angels to make
movies of his very own — only to find flakiness in
the face of funding shortages isn’t an affliction unique to UCSB’s
film scholars.
“I
wanted to do a project, and I was getting really frustrated with trying
to get things going and everyone flaking out,” Bresler said. “So
I figured out the easiest way to do your own film is to do it animated
so you don’t have to secure locations or get a lighting kit or
get a sound guy. I looked into what it would take to make a cartoon,
and I found Flash [a Web site animation program].” He bought a
library of how-to books, learned the program, and was ready to make movies
by himself. Then came the question of distribution, so he chose the Internet,
for better or for worse.
“The advantage [of the Internet] is that your audience is unlimited,
which means as long as somebody can get access to a computer they can
access your work,” Bresler said. “The disadvantage is that
nobody, including myself, has figured out how to make a lot of money
off it because it’s all free.”
Despite that puzzle, Bresler is still getting by on content licensing,
freelance animation work, and various other deals — some
of which have stemmed from people seeing the Web site. He said the site
has reached a much wider audience than he expected it to, receiving between
about four and six million hits per month. Unlike products produced in
the major movie studios, Bresler’s work benefits from a more inexpensive
marketing campaign.
“It’s mostly spread by word-of-mouth,” Bresler said. “That’s
the most powerful form of marketing. I probably invested like $500 and
we get about 15,000 visitors a day.”
A few have been critical of the cartoons’ numerous swear words,
but Bresler explained, “Whenever I’m making these cartoons,
it’s not my intention to offend people. It’s just the way
people talk and I always wanted to keep it true to the way it really
is.”
Ultimately, Bresler said, making short movies for an online audience
is not that much different from the theatrical filmmaking skills he was
taught at UCSB. According to Bresler, the Internet is the proverbial
new frontier for today’s television and film audiences — whether
they love it, hate it, or just plain don’t know how to use it.
“I think that online entertainment, that’s the future,” Bresler
said. “Everything is going to transform. Television is going to
transform and kind of merge with the Internet. They haven’t figured
out how to do this yet — it’s just too soon.
But, more and more people are getting online everyday, and learning about
the Internet. … When they get to the point where the Internet
is as easy to access as televisions, the Internet is going to be dominant.”
To see Doug Bresler’s cartoons, go to doogtoons.com.
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